Founded in 2012 by Jason Klotz, Clearly Faded has evolved from a skate and streetwear lifestyle brand into a licensed cannabis brand in New York. From day one, Clearly Faded brand values—positivity, spirituality, and self-expression—have guided our mission and shaped our community. These values are more than words; they are the foundation of everything we create, support, and stand for.
Positivity: A Movement Rooted in Joy
At Clearly Faded, we believe in the transformative power of positivity. Our journey began with Atlantic City’s nightlife scene, where we captured joyful moments and built a brand around celebration, connection, and authenticity. Today, we continue this mission by creating products and experiences that uplift and inspire.
From our bold, unapologetic messaging to our commitment to destigmatizing cannabis, positivity fuels everything we do. Designs like “It’s Just Weed, Stupid” embody our lighthearted approach, using humor to challenge outdated stereotypes and promote a positive outlook on cannabis culture and self-expression.
How We Live It:
Spreading Good Vibes – Every product, campaign, and event reflects our uplifting energy.
Breaking Stigmas – We challenge misconceptions and promote a positive, inclusive cannabis culture.
Building Community – Through in-store demos, events, and collaborations, we bring people together.
Spirituality: A Deeper Connection
For us, spirituality isn’t about one belief system—it’s about a deeper connection to oneself, the world, and the history of cannabis. Cannabis has been used for centuries in meditation, healing, and self-exploration, and at Clearly Faded, we honor those roots.
We also recognize the social injustices tied to cannabis prohibition and advocate for change. Our campaigns like “Free the Weed Prisoners” and “Weed is Not a Crime” are more than just designs—they are calls to action. By speaking out against unjust cannabis-related incarcerations, we stand for healing, justice, and equality.
How We Live It:
Advocating for Change – Supporting initiatives that fight for cannabis reform and social justice.
Honoring Cannabis Culture – Educating on the spiritual and cultural significance of cannabis.
Promoting Mindfulness – Encouraging self-reflection, balance, and healing through cannabis.
🔗 Learn more about our activism and initiatives: Clearly Faded’s About Page
Self-Expression: Be Bold. Be You.
Clearly Faded is built on creativity and individuality. We come from the world of skateboarding, where self-expression is everything—whether it’s the way you skate, dress, or think. We embrace that same energy in our cannabis culture, creating a space where everyone can be unapologetically themselves.
Our apparel, branding, and collaborations are designed to be a canvas for self-expression. Whether it’s rocking our lifestyle merch or choosing a strain that fits your vibe, everything we offer reflects our belief that cannabis, like skateboarding, is a personal journey.
We also invest in youth empowerment and creativity through SkateAC, a nonprofit dedicated to building skateparks and creating opportunities for young skaters. By supporting SkateAC, we help the next generation of skaters and creatives find their path and express themselves freely.
How We Live It:
Encouraging Creativity – Supporting artists, skaters, and bold self-expression through our brand.
Fostering Inclusivity – Creating a brand that welcomes all lifestyles and identities.
Empowering Youth – Giving back through SkateAC to support skateboarding culture and community spaces.
Clearly Faded: A Brand Built on Values
Positivity, spirituality, and self-expression aren’t just slogans for us—they’re a way of life. At Clearly Faded, we are committed to building a community that celebrates creativity, challenges outdated perspectives, and spreads good vibes.
✔️ Want to be part of the movement? Follow us and stay tuned for new drops, events, and collaborations.
💙 Support SkateAC & Our Community Initiatives → Learn More
🌿 Shop Clearly Faded & Express Yourself → ClearlyFaded.com
