The cannabis industry continues to move fast. However, Clearly Faded has never rushed to keep up. From the beginning, we chose intention over impulse and culture over trends. The Clearly Faded vision focuses on building something real—something grounded in community, creativity, and everyday life.
As we look toward the future, we stay committed to growing with purpose. Instead of reacting to the market, we move deliberately and stay aligned with who we are.
Building for Longevity, Not Hype
Longevity sits at the core of the Clearly Faded vision. We don’t chase quick wins or temporary attention. Instead, we focus on consistency, quality, and trust.
We make every decision with the long term in mind. For example, we prioritize relationships over reach and intention over scale. Because of this approach, the brand continues to grow without losing its identity. This same thinking appears in our breakdown of Clearly Faded brand values, where we explain why authenticity always comes first.
Rather than doing more for the sake of visibility, we focus on doing what matters.
Peaceful, Productive, Positive Potheads
Our values shape how we move forward.
Peaceful means protecting energy and staying grounded. As life speeds up, we intentionally create space for balance and clarity.
Productive focuses on purposeful progress. Instead of glorifying burnout, we support real movement toward goals—at your own pace.
Positive sets the tone. We choose growth, gratitude, and forward motion, even when challenges show up.
Potheads represents the culture and community. Creatives, skaters, and everyday people integrate cannabis into intentional lifestyles, not excess.
Together, these values guide the Clearly Faded vision and influence every decision we make.
Growing Without Compromising Identity
Growth matters, but alignment matters more. As Clearly Faded expands, we stay selective with partnerships, releases, and opportunities. Because not every opportunity fits, we choose carefully.
We focus on connecting with people who already resonate with our energy. As a result, growth feels natural instead of forced. This mindset also drives our community involvement, including our continued support of SkateAC, which we highlight in Clearly Faded’s community support of SkateAC.
By staying intentional, we allow expansion to strengthen the brand rather than dilute it.
Community Will Always Be the Point
Community isn’t a campaign for us—it’s responsibility. Skateboarding and creative culture shaped Clearly Faded, so giving back remains essential.
We support initiatives that build access and opportunity, not just visibility. For instance, organizations like The Skatepark Project continue to expand skate access nationwide. That same belief in accessibility informs how we approach community involvement.
As we move forward, the Clearly Faded vision includes deeper and more consistent community engagement. Instead of one-off moments, we focus on long-term support.
Education, Transparency, and Trust
As cannabis becomes more mainstream, clarity becomes even more important. Therefore, education and transparency remain central to our future.
We believe people deserve honest information about what they consume and why it fits into their lifestyle. Organizations like NORML advocate for transparency and responsible cannabis education, values that align with our approach.
Because trust grows through consistency, we communicate clearly and avoid hype-driven messaging.
Moving Forward With Intention
At its core, the Clearly Faded vision stays simple: remain grounded, move intentionally, and build for the long run.
We create products and experiences that support balance, creativity, and clarity. Instead of excess, we choose refinement. Instead of noise, we choose purpose.
The future doesn’t require us to become something new. Rather, it allows us to become more aligned with who we already are.
Peaceful, Productive, Positive Potheads.
That’s the vision. That’s how we move forward.
