Some brands are built in boardrooms. Others, like Clearly Faded, are born in the streets, at skateparks, and within the creative communities that shape culture.
Behind this brand is Jay Klotz, a professional skateboarder turned entrepreneur from Atlantic City, New Jersey, whose journey from skating curbs to launching a licensed cannabis brand is all about authenticity, creativity, and community.
What started as a phrase became a lifestyle — a blend of skateboarding, cannabis advocacy, and cultural movement that continues to grow across New York and beyond.
From Skater to Entrepreneur
For Jay, skateboarding was never just a hobby — it was a way of life. From the streets of Atlantic City to sessions in Philly and New York, skateboarding taught him resilience, independence, and self-expression.
In 2012, Jay started documenting nightlife through photography, handing out business cards that read “You Were Clearly Faded.” What started as a fun creative project evolved into something much bigger — a brand and a mindset.
Clearly Faded became a reflection of what Jay lived every day: creativity, hustle, and community.
Clearly Faded: From a Phrase to a Purpose
As Clearly Faded grew, Jay saw an opportunity to use the brand to advocate for cannabis reform and cultural change. Instead of just selling shirts, he used clothing as a message — with designs that pushed for legalization, decriminalization, and social equity in cannabis.
Every collection was rooted in the brand’s core belief: cannabis and creativity go hand in hand, and both deserve respect. Clearly Faded apparel quickly became a voice for those who believe in progress — skaters, artists, and everyday people who live with purpose and authenticity.
Community First: The Birth of Skate AC
Jay knows firsthand that skateboarding is more than just tricks — it’s a form of expression, identity, and growth. To give back to the next generation, he co-founded Skate AC, a nonprofit focused on:
- Building and improving skateparks in Southern New Jersey
- Creating safe, inclusive spaces for young skaters
- Advocating for skate culture and youth development
Through Clearly Faded, a portion of every sale helps support Skate AC’s mission, ensuring the next wave of skaters have better opportunities and access than he did growing up.
The Cannabis Connection: Expanding the Culture
As cannabis legalization spread, Jay saw Clearly Faded’s next evolution — a premium cannabis line created for skaters, creatives, and those who live life on their own terms.
Clearly Faded cannabis isn’t about excess — it’s about enhancing creativity, mindfulness, and connection. Each product, from the 5-Pack Tin prerolls to the Eighth Jars, reflects the brand’s roots in authenticity and craft.
By merging skate culture and cannabis, Jay built something real — a brand that celebrates both worlds and gives back to the communities that inspired it.
Clearly Faded: More Than a Brand, a Movement
Jay Klotz didn’t build Clearly Faded to chase trends — he built it to represent a lifestyle. One that stands for:
- Authenticity: Built by skaters, for skaters
- Advocacy: Promoting legalization and social equity in cannabis
- Community: Giving back through Skate AC and local initiatives
Clearly Faded is proof that skateboarding and cannabis belong together — not just as products, but as part of a culture that values peace, creativity, and progress.
Join the Movement
🌿 Follow @ClearlyFaded for new drops, events, and behind-the-scenes moments
🛹 Support Skate AC and learn how to get involved
💨 Find Clearly Faded products at licensed New York dispensaries
A Legacy in Motion
From the streets of Atlantic City to the shelves of New York dispensaries, Jay Klotz turned a simple idea into a full-blown movement.
Clearly Faded continues to represent those who refuse to conform — the skaters, dreamers, and creatives who live life on their own terms.
Whether you’re on your board, rolling one up, or supporting from the sidelines — Clearly Faded is for you.
