Some brands are built in boardrooms. Others, like Clearly Faded, are born in the streets, at skateparks, and within the creative communities that shape culture. Behind this brand is Jason Klotz, a professional skateboarder turned entrepreneur, whose journey from skating the streets of Atlantic City to launching a licensed cannabis brand is nothing short of inspiring.
What began as a catchy phrase quickly evolved into a skatewear brand, a cannabis company, and a movement. Today, Clearly Faded represents authenticity, creativity, and the unapologetic pursuit of passion.
Jason Klotz grew up in Margate, NJ, a small island near Atlantic City. Skateboarding wasn’t just a hobby—it was a way of life. He spent his days skating the streets of Atlantic City, Philadelphia, and New York, perfecting his craft and gaining recognition in the skate community.
In 2012, Jason explored a new creative avenue—nightlife photography. He documented the Atlantic City club scene, capturing partygoers and handing out business cards that read, “You Were Clearly Faded”. These cards led to a website where people could nd their photos.
The phrase took on a life of its own.
As demand grew, Jason realized he had something bigger than a website—he had a brand with a message. He took Clearly Faded from a viral tagline to a streetwear and skate brand, launching bold t-shirt designs that resonated with the culture.
The rst Clearly Faded clothing drops featured eye-catching graphics and meaningful designs, including:
These weren’t just fashion statements. They reected a lifestyle built around creativity, skateboarding, and cannabis culture. Skaters, artists, and cannabis enthusiasts quickly embraced the brand, seeing it as a symbol of rebellion and self-expression.
To further cement Clearly Faded in skate culture, Jason built a skate team featuring some of the most respected skaters, including:
Through these collaborations, Clearly Faded wasn’t just selling clothing—it was authentically representing the skateboarding community.
Jason understood that skateboarding is more than just a sport—it’s a lifeline for creativity and self-expression. To support the next generation of skaters, he co-founded , a Skate AC, nonprot dedicated to:
Through Clearly Faded, a portion of sales goes toward funding Skate AC initiatives, ensuring that young skaters have the opportunities and support Jason wished he had growing up.
As cannabis legalization spread, Clearly Faded took its next natural step—expanding into the cannabis industry. Skateboarding and cannabis have long been connected, both misunderstood and stigmatized. Jason saw an opportunity to bring both worlds together in an authentic way.
With legalization in New York, Clearly Faded launched premium cannabis products designed for skaters, creatives, and those who embrace the lifestyle. The lineup includes:
Clearly Faded cannabis isn’t just about getting high—it’s about enhancing creativity, relaxation, and self-expression, just like skateboarding itself.
Jason Klotz didn’t build Clearly Faded just to sell products—he built it to inspire a lifestyle. Whether through clothing, skateboarding, cannabis, or community work, Clearly Faded represents:
Clearly Faded is proof that skateboarding and cannabis belong together as a culture, not just an industry.
🌿 Follow Clearly Faded on Instagram → @ClearlyFaded
🛹 Support SkateAC and learn more → [SkateAC]
💨 Find Clearly Faded products at licensed NY dispensaries → [Rerailer List]
Jason Klotz turned a simple idea into a movement. From grinding ledges to growing a brand, he has never lost sight of what matters—community, creativity, and culture.
Clearly Faded is more than just a company. It’s a brand for those who refuse to conform, who skate their own path, and who live life unapologetically.
So whether you’re on a board , rolling one up, or just supporting the movement — Clearly Faded is for you.
